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Alex Levin, BBA Strategic Design and Management ’11, Forbes 30 Under 30 honoree and Founding Partner and Director of Strategy of L+R, joins Carly-Ann Fergus, MA Fashion Studies ’16, Alumni Council Chair and Product Manager at Parsons Entrepreneur Academy, for a mini masterclass on entrepreneurship.
Drawing from Levin’s Parsons Entrepreneur Academy course, Booking Projects and Managing Clients, the discussion will explore how to create a clear value proposition, how to attract the right clients, and Levin’s entrepreneurial journey building an international brand strategy consulting firm that landed him in Forbes.
About the series
We are pleased to offer alumni access to today's New School classroom for thoughtful discussion with renowned faculty as well as alumni thought leaders. The talks promote critical thinking with visionaries, thinkers, and creators. Connect with your New School alumni community and the leaders shaping our world.
This New School Alumni event is presented in collaboration with Parsons Entrepreneur Academy.
By joining this online event, you will be prompted to accept Zoom Terms of Service. If the session is recorded, you acknowledge that by participating, your name, and profile picture might be visible to the public. You can customize your personal information when creating your Zoom account. The New School may use any recorded material from the event. Alumni Privacy Policy.
MA Fashion Studies ’16
Carly-Ann Fergus is an entrepreneurship ecosystem builder. She is currently a Product Manager and founding team member at Parsons Entrepreneur Academy and previously served as the Director of Labs at XRC Labs, a retail innovation startup accelerator whose foundational partners include Parsons School of Design and Accenture Strategy.
BBA Strategic Design and Management ’11
Alex Levin is a business strategist, brand designer, and entrepreneur based in New York City. In 2012, after graduating from Parsons School of Design with a BBA in Design and Management, he founded L+R with his freshman-year roommate.
L+R is an international technology design studio and strategy consulting firm supporting Fortune 500 organizations and small businesses by integrating the design process and building digital technologies. Industry recognition for L+R includes a Red Dot Award, two Webby Awards, and placement on the Clutch 1000 list.
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